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09.16.2018

ATEQ TPMS Tools reveals SEMA 2018 booth vehicle

ATEQ TPMS Tools is proud to announce the SEMA 2018 booth vehicle that will used as a demonstration station and game for visitors at the booth. ATEQ TPMS Tools have once again partnered with Ireson Motorsports, to show off the classic 1966 Jaguar XKE, gold in color.

Jaguar Gold 1966

“I bought this car 18 years ago from an ad I found in the paper. It had been stored in my garage for many years, and only had 19,500 miles on the clock,” said Paul Ireson, owner of Ireson Motorsports. “I trailored it home and changed all the rubber hoses, belts and tires. Then, I drained the gas, changed the points and cleaned the three carbs. She fired right up. I have enjoyed driving her ever since.”

The fully restored James Bond-esque vehicle can be seen at the ATEQ TPMS Tools SEMA Show booth, lower hall 40217. ATEQ plans to have a demonstration game to show how fast it is to scan the vehicle’s VIN barcode, and read/activate TPMS sensors with the VT56 TPMS tool. Each day, the visitor who has the fastest time will win a prize, which will be revealed soon by the ATEQ team. The ATEQ girls, Rosa, Christiana, and Elizabeth will be at the show cheering participants on as they run around the vehicle trying to beat the fastest time.

ATEQ plans on revealing it’s outdoor vehicle and another surprise vehicle location in the coming weeks, so stay tuned!

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